Cita APA (7a ed.)

Light, L., & Kiddon, J. (2016). Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition (2nd edition.). Pearson.

Cita Chicago Style (17a ed.)

Light, Larry, y Joan Kiddon. Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition. 2nd edition. Pearson, 2016.

Cita MLA (9a ed.)

Light, Larry, y Joan Kiddon. Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition. 2nd edition. Pearson, 2016.