Narrative by numbers : how to tell powerful & purposeful stories with data

Narrative by numbers how to tell powerful & purposeful stories with data

Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted f...

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Detalles Bibliográficos
Otros Autores: Knowles, Sam, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York ; London, [England] : Routledge 2018.
Edición:1st edition
Materias:
Business communication.
Communicative competence.
Narration (Rhetoric)
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631095806719
Tabla de Contenidos:
  • Cover
  • Title
  • Copyright
  • CONTENTS
  • Acknowledgements and inspirations
  • Preface: analytics + storytelling = influence
  • 1 The two skills everyone needs today
  • 2 Keep it simple
  • 3 Find and use only relevant data
  • 4 The four Es of effective storytelling
  • 5 Beware the Curse of Knowledge
  • 6 Talk human
  • 7 Five gods of data-driven storytelling
  • 8 Why facts matter more than ever
  • Epilogue
  • Where to find out more
  • Index.

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