Marketing Management Indian Cases
"Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson Education India
2017.
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| Edición: | 1st edition |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631083806719 |
