Social Business Imperative, The Adapting Your Business Model to the Always-Connected Customer

“The power of Clara’s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business—regardless of industry or geography—of today’s social, connected consum...

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Detalles Bibliográficos
Otros Autores: Shih, Clara, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Addison-Wesley Professional 2016.
Edición:1st edition
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631080806719

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