Innovation and creativity in SMEs challenges, evolutions and prospects
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cr...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
ISTE
[2019]
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| Edición: | 1st edition |
| Colección: | Innovation, entrepreneurship, management series. Smart innovation set ;
Volume 21. THEi Wiley ebooks. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630991706719 |
