Turning Silicon into Gold The Strategies, Failures, and Evolution of the Tech Industry
A few square miles of Northern California contain some of the world’s largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Silicon into Gold is a sharp an...
| Autores principales: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress
2020.
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| Edición: | 1st ed. 2020. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630985406719 |
Tabla de Contenidos:
- Part 1: Getting Started
- Chapter 1: The Second Mover Advantage
- Chapter 2: Election Meddling
- Chapter 3: Cashless Cash
- Chapter 4: Pivot to Perfection
- Chapter 5: The Chicken or the Egg
- Part 2: Gaining the Edge
- Chapter 6: The Secondary Market
- Chapter 7: Cutting out the Middleman
- Chapter 8: Innovating an Industry
- Chapter 9: Flourishing Freemium
- Chapter 10: Fake It 'Til You Make It
- Part 3: Extending the Lead
- Chapter 11: Online to Offline (O2O)
- Chapter 12: The Last Mile Problem
- Chapter 13: Tech IPO Flops
- Chapter 14: Apples to Apples
- Chapter 15: Memes as Marketing
- Part 4: Failing
- Chapter 16: Un-assistive Voice Assistants
- Chapter 17: Too Much of a Good Thing
- Chapter 18: print(“No.”)
- Chapter 19: The Rise and Fall of Virtual Reality
- Part 5: Society
- Chapter 20: Chinese Women in Tech
- Chapter 21: Mental Health Algorithms
- Chapter 22: I Made It; It’s Mine
- Chapter 23: What to Expect When You’re Expecting a Billion New Users
- Chapter 24: Wisdom of the Crowd
- Chapter 25: Dataism and Transhumanism
- Glossary.
