Global and multicultural public relations
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emp...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
Wiley Blackwell
2019.
Hoboken, New Jersey : [2019] |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630946506719 |
Tabla de Contenidos:
- Machine generated contents note: Chapter 1 Introduction and overview of global and multicultural public relations Chapter 2 Research, measurement, and evaluation in global public relations Chapter 3 Role of national culture and sub-cultures in global public relations Chapter 4 Professionalism and ethical reasoning Chapter 5 Transnational corporations and global public relations agencies Chapter 6 Nongovermental organizations (ngos), multilateral organizations (mos), And activist networks Chapter 7 Coordination and control, standardization and localization Chapter 8 Cross-national conflict shifting: how to manage transnational crises Chapter 9 Corporate social responsibility, sustainability, and multi-sector partnerships Chapter 10 Employee communication and global teams Chapter 11 Technology, social media, and big data in international public relations Chapter 12 Public diplomacy and corporate foreign policy in government institutions and agencies.
