What retirees want a holistic view of life's third age
"The world's population of retirees is increasing dramatically, and the Baby Boom generation is changing everything about this stage of life. Today older Americans hold the largest concentration of personal wealth and spending power, yet marketers tend to have only superficial understandin...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
Wiley
c2020.
Hoboken, New Jersey : [2020] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630929106719 |
