Selling with noble purpose how to drive revenue and do work that makes you proud
Don't let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling sto...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
[2020]
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| Edición: | Second edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630877606719 |
Tabla de Contenidos:
- Part 1. Sales: A Noble Profession? The Great Sales Disconnect ; How a Noble Sales Purpose (NSP) Changes Your Brain ; Why Profit is Not a Purpose ; Where Passion Falls Short ; The Leadership Question That Changes Everything
- Part 2. Naming and Claiming Your Noble Sales Purpose. Crafting Your Noble Sales Purpose ; Why Specificity is Sexy ; The Stories That Make Your NSP Stick ; Why Seemingly Sane People Resist Noble Purpose ; Activating Your Purpose With Customers ; Making Your NSP More Than a Tagline ; The Customer Intelligence You Didn't Know You Needed ; Three Places Where Differentiation Goes to Die ; The Dirty Little Secret About Sales Training ; Using Technology to Humanize Customers ; How Fear Flatlines a Sales Team ; Part 4. Creating a Tribe of True Believers. Sustaining the "High" of the Close ; Sales Meetings That Inspire Action (from Everyone) ; Noble Purpose Sales Coaching ; Training Your Frontline to Be Noble Purpose Sellers ; Incentivizing Purpose ; Winning Top Talent ; How to Keep Your NSP from Dying in Accounting ; Build a Noble Purpose Culture (and Have More Fun at Work) ; Conclusion: Life on Purpose
- Appendix A: Techniques and Tools ; Appendix B: Glossary ; Appendix C: Frequently Asked Questions.
