Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising

Influencer marketing for brands what YouTube and Instagram can teach you about the future of digital advertising

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future...

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Bibliographic Details
Main Author: Levin, Aron. author (author)
Format: eBook
Language:Inglés
Published: Stockholm, Sweden : Apress [2020]
Edition:1st ed
Series:Gale eBooks
Subjects:
Branding (Marketing)
Internet marketing.
Internet > Social aspects.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630856206719
Table of Contents:
  • Chapter 1: Origins
  • Chapter 2: People Are Media Companies
  • Chapter 3: Influence Is an Outcome, Not a Profession
  • Chapter 4: The Art and Science of Creativity
  • Chapter 5: Creator-Centric Strategies
  • Chapter 6: 1:1 Relationships at Scale
  • Chapter 7: The 4-Step Influencer Marketing Framework
  • Chapter 8: Measuring What Matters
  • Glossary.-.

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