Category creation how to build a brand that customers, employees, and investors will love

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative compa...

Full description

Bibliographic Details
Other Authors: Kennada, Anthony, 1986- author (author), Halligan, Brian, 1967- writer of foreword (writer of foreword)
Format: eBook
Language:Inglés
Published: Hoboken, New Jersey : Wiley [2020]
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630846106719

Similar Items