Cita APA (7a ed.)

Kennada, A., & Halligan, B. (2020). Category creation: How to build a brand that customers, employees, and investors will love (1st edition.). Wiley.

Cita Chicago Style (17a ed.)

Kennada, Anthony, y Brian Halligan. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love. 1st edition. Hoboken, New Jersey: Wiley, 2020.

Cita MLA (9a ed.)

Kennada, Anthony, y Brian Halligan. Category Creation: How to Build a Brand That Customers, Employees, and Investors Will Love. 1st edition. Wiley, 2020.