Fearless innovation going beyond the buzzword to continuously drive growth, improve the bottom line, and enact change
Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across ind...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2020.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630808606719 |
Tabla de Contenidos:
- Introduction: from buzzword to reality
- Innovation is now or never
- No leadership = no strategy = no innovation
- If you can't measure it, you can't manage it
- Innovation is not disruption
- The lonely innovator myth
- Innovation wants to be free
- Outcomes must be orchestrated
- Communicate, communicate, communicate
- Conclusion: business as usual.
