Digital You Real Personal Branding in the Virtual Age
What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What m...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Alexandria, VA :
ATD Press
[2019]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630795806719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright
- Contents
- Introduction
- Part 1: Real You
- Chapter 1: Uncover Your Brand
- Chapter 2: Understand Perceptions
- Chapter 3: Deliver Your Brand Daily
- Part 2: Virtual You
- Chapter 4: Understand the Digital-First Phenomenon
- Chapter 5: Use LinkedIn As Your First Impression
- Chapter 6: Build a Dazzling LinkedIn Profile
- Part 3: Visual You
- Chapter 7: Leverage the Power of Pictures
- Chapter 8: Build Your Personal Brand Identity System
- Chapter 9: Use Rich Media to Engage and Connect
- Part 4: Social You
- Chapter 10: Assess Your Current On- and Offline Networks
- Chapter 11: Nourish and Mobilize Your Network
- Chapter 12: Lead the Way
- Afterword
- References
- About the Author
- Index.
