Strategic Marketing for High Technology Products : An Integrated Approach

Strategic Marketing for High Technology Products An Integrated Approach

"In order for high technology companies to tackle contemporary demanding market challenges, they frequently deploy time reduction strategies with respect to product launch. Marketing of technology related products and especially cutting edge ones involves a complex and multidimensional bundle...

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Bibliographic Details
Other Authors: Fotiadis, Thomas, author (author)
Format: eBook
Language:Inglés
Published: London : Taylor and Francis 2018.
Edition:1st edition
Series:Routledge studies in innovation, organizations and technology
Subjects:
High technology > Marketing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630761006719
Table of Contents:
  • chapter 1 The environment / Thomas Fotiadis
  • chapter 2 Business culture and High Tech enterprises / Thomas Fotiadis
  • chapter 3 Integration / Thomas Fotiadis
  • chapter 4 The model / Thomas Fotiadis.

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