Leveraging constraints for innovation new product development essentials from the PDMA
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying speci...
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| Other Authors: | , , |
| Format: | eBook |
| Language: | Inglés |
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Hoboken, New Jersey :
Wiley
[2018]
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| Edition: | 1st edition |
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630745506719 |
Table of Contents:
- From sustainability constraints to creative action : increasing managerial innovation by simultaneously solving social and commercial needs / Goran Calic, Maryam Ghasemaghaei
- A practice-oriented approach to overcome knowledge sharing boundaries in innovation projects / Christiane Rau, Anne-Katrin Neyer, Katja Krämer-Helmer
- The consumer as the last constraint : addressing psychological constraints in new product development / Nadine Hietschold
- Identifying and overcoming organizational innovation constraints / Katharina Hölzle, Tanja Reimer, Hans Georg Gemünden
- New service development for professional services : time commitment as the scarcest resource / Floortje Blindenbach-Driessen
- Bridging communication gaps in virtual teams / Donovan Hardenbrook, Teresa Jurgens-Kowal
- How to develop low-end innovation capabilities : adapting capabilities to overcome constraints for consumers in low-end markets / Ronny Reinhardt
- Developing solutions for under-resourced markets / Aruna Shekar, Andrew Drain
- Overcoming market constraints in emerging markets : lessons from social enterprises in Indian healthcare sector / Nivedita Agarwal, Alexander Brem
- Ambiguity and misdirection? Bring it on! Lessons about overcoming from women market traders / Jose Antonio Rosa, Shikha Upadhyaya.
