The Handbook of Marketing Strategy for Life Science Companies Formulating the Roadmap You Need to Navigate the Market
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton :
Productivity Press
2018.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630734506719 |
Tabla de Contenidos:
- Preface
- Introduction to market strategy
- Marketing strategy roadmap
- Overview of market research
- Situation analysis
- Creating, adapting and implementing strategy
- Marketing strategy implementation and control
- Chapter marketing metrics
- Discussion on unique perspectives
- Final thoughts
- Bibliography and further reading.
