Business models for strategic innovation cross-functional perspectives
"This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic In...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York, NY :
Routledge
2018.
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| Edición: | 1st edition |
| Colección: | The annals of business research
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630716006719 |
Tabla de Contenidos:
- chapter 1 Strategic innovation management
- A cross-functional vision to be materialised / S. M. Riad Shams Demetris Vrontis Yaakov Weber Evangelos Tsoukatos
- chapter 2 Neuromarketing applications of neuroprosthetic devices
- An assessment of neural implants’ capacities for gathering data and influencing behavior / Matthew E. Gladden
- chapter 3 The role of information sharing and communication strategies for improving stakeholder engagement / Francesco Caputo Federica Evangelista Giuseppe Russo
- chapter 4 Assessing the dynamic of agri-food export trends before and after the EU Eastern Enlargement / Antonino Galati Marcella Giacomarra Maria Crescimanno
- chapter 5 How does entrepreneurial orientation influence knowledge exploitation? / Orlando Lima Rua Alexandra França
- chapter 6 Profitability of the Italian credit cooperative banks / Giovanni Ossola Guido Giovando Chiara Crovini
- chapter 7 Applying persuasion science in marketing communications
- A comparison of marketing communications professionals in Armenia and Greece / Armine Petrosyan Nikolaos Dimitriadis
- chapter 8 Innovative tertiary strategies on improving satisfaction level of students / Demetris Vrontis Sam El Nemar Amani Mallat
- chapter 9 Relationship marketing and entrepreneurial innovation
- A B2B context of stakeholder relationship management / Hasina Idris S. M. Riad Shams
- chapter 10 Disclosure of electric mobility in annual reports of automotive companies
- Risks, strategies, and environment / Giuseppe Ianniello Michela Piccarozzi Fabrizio Rossi
- chapter 11 Human and task integration during post-merger integration / Yaakov Weber
- chapter 12 An integrated cross-functional model of strategic innovation management in business
- The implications of ten cross-functional business areas / S. M. Riad Shams Demetris Vrontis Yaakov Weber Evangelos Tsoukatos.
