Actionable gamification beyond points, badges, and leaderboards
Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key Features Explore what makes a game fun and engaging Gain insight into the Octalysis Framework and its applications Discover the potential of the Core Drives of gamification through real-world sce...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
[Packt Publishing, Limited]
2017.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630707306719 |
Tabla de Contenidos:
- Intro
- Table of Contents
- Introduction
- Chapter 1: When the Surreal Blends into our World
- How a Game changed my Life
- The First Game I Designed
- Why Gamification?
- Human-Focused Design: The Better Term for Gamification
- The Conquests of Gamification
- Chapter 2: The PBL Fallacy
- A Story about Social Media
- An Obsession with Grunt Work
- Secondhand Sushi Making
- A Trojan Horse without Greek Soldiers
- The Threat and Opportunities in Gamification
- The Story of the Good Designer vs. Bad Designer
- Chapter 3: The Octalysis Framework
- A Gamification Design Framework for Everyone
- The 8 Core Drives of Gamification
- Left Brain (Extrinsic Tendency) vs. Right Brain (Intrinsic Tendency) Drives
- White Hat vs Black Hat Gamification
- How to Apply Level 1 Octalysis to Actual Systems
- Quick Intro to Level II Octalysis and Beyond
- Chapter 4: Putting Gamification in its Place
- The War on Words
- Semantics vs. Value
- Tomato: Fruit or Vegetable
- Explicit Gamification: Games that Fulfill Non-Game Purposes
- Implicit Gamification: Human-Focused Design that Utilizes Game Elements
- Implicit vs. Explicit Gamification
- 4 Application Fields of Gamification
- Chapter 5: The First Core Drive - Epic Meaning &
- Calling
- The Core Drive High Above
- The Encyclopedia that Pwned Me
- Newton's Legacy is Beyond a Fruit
- Mjolnir is Not Just a Tool
- Your Parents are Bigger Than You!
- Game Techniques within Epic Meaning &
- Calling
- Core Drive 1: The Bigger Picture
- Chapter 6: The Second Core Drive - Development &
- Accomplishment
- Development &
- Accomplishment in Games
- The First Gamification Site that I was Addicted to
- "I overpaid for my product. Take that, suckas!"
- Never make Users Feel Dumb
- Star of Bethlehem - Guiding Users Forward
- Limitations of eBay's Design.
- Wait, that's not new!
- Game Techniques within Development &
- Accomplishment
- Core Drive 2: The Bigger Picture
- Chapter 7: The Third Core Drive - Empowerment of Creativity &
- Feedback
- The Computer Game that Became a National Sport
- Gamification Fatigue?
- Tic-Tac-Draw
- The General's Carrot in Education
- Folding into the Crowd
- The Elysian Stairs to Health
- Empowerment and Creativity in the Corporate Space
- Draw a Gun for Bad Endgame Design
- Game Techniques within Empowerment of Creativity &
- Feedback
- Core Drive 3: The Bigger Picture
- Chapter 8: The Fourth Core Drive - Ownership &
- Possession
- Wait, it's mine? Hold on, I do care then!
- Stamps of Sanity
- How Stoned Can You Be
- The First Virtual Pet Game
- The Endowment Effect
- Identity, Consistency, and Commitments
- Game Techniques within Ownership &
- Possession
- Core Drive 4: The Bigger Picture
- Chapter 9: The Fifth Core Drive - Social Influence &
- Relatedness
- The Mentor that Stole My Life
- We're all Pinocchios at Heart
- The Average Person is Above Average
- Social Influence vs. Epic Meaning within a Team
- Corporate Competition as an Oxymoron
- Game Techniques within Social Influence &
- Relatedness
- Core Drive 5: The Bigger Picture
- Chapter 10: The Sixth Core Drive: Scarcity &
- Impatience
- The Lure of being Exclusively Pointless
- The Value of Rare Pixels
- The Leftovers aren't all that's Left Over
- Persuasively Inconvenient
- Curves are better than Cups in Economics
- "This guy's not expensive enough."
- "I Don't Feel Good When My Pocket Is Too Full After A Purchase"
- Game Techniques within Scarcity &
- Impatience
- Great! So now what?
- Core Drive 6: The Bigger Picture
- Chapter 11: The Seventh Core Drive - Unpredictability &
- Curiosity
- And, Now it's Fun.
- The Core Drive in a Skinner Box
- Sweepstakes and Raffles
- A Lucky Day with Lucky Diem
- Suspense and Mystery in a Blender
- Faking your Way to Virality
- Google's Curious Second Button
- Woot! Creates Midnight Cinderella's
- Game Techniques within Unpredictability &
- Curiosity
- Core Drive 7: The Bigger Picture
- Chapter 12: The Eighth Core Drive - Loss &
- Avoidance
- Cropping your Losses
- Affection Held Hostage
- "Why don't you take all my money?" in Poker
- The Good Chasing the Bad
- Zombies Make you Skinnier
- Flipping other Core Drives Off
- Ultimate Loss vs Executable Loss
- A Caveat: Avoiding the Avoidance
- Game Techniques in Loss and Avoidance
- Core Drive 8: The Big Picture
- Chapter 13: Left Brain vs Right Brain Core Drives
- Using Octalysis in the Real World
- Left Brain vs. Right Brain Core Drives
- Extrinsic vs Intrinsic Motivation
- Slight Semantic Differences with the Self-Determination Theory
- Motivation Traps in Gamification Campaigns
- The Problem with Educational Systems
- Pay to Not Play
- How Market Settings Reverse Social Settings
- The Advantages of Extrinsic Motivation Design
- How to Make an Experience More Intrinsic
- Left Brain vs Right Brain Core Drives: the Bigger Picture
- Chapter 14: The Mysteries of White Hat and Black Hat Gamification
- Origins of the Theory
- The Nature of White Hat vs Black Hat Core Drives
- Zynga and Black Hat Gamification
- Black Hat with a Clear Conscious
- Gamification, Manipulation, and Ethics
- When to Use White Hat Gamification Design
- Careful Transitioning between White Hat and Black Hat
- No Buyer's Remorse from TOMS
- What about Core Drives 4 and 5?
- Chapter 15: Understanding Other Gamification and Behavioral Frameworks with Octalysis
- Scientific Research and Game Studies
- Octalysis View of Self-Determination Theory.
- Richard Bartle's Four Player Types
- Nicole Lazzaro's 4 Keys To Fun
- Mihaly Csikszentmihalyi's Flow Theory
- Fogg Behavior Model
- Jane McGonigal's Theories
- The World is Your Playground
- Chapter 16: Level I Octalysis in Action
- Octalysis Review of Facebook
- The Score is a Smoke Screen
- Octalysis of the Speed Camera Lottery
- Octalysis of the Waze Navigation App
- The Endgame Phase of Waze
- The Next Step: Identify Potential Improvements for Waze
- Chapter 17: Designing a project from scratch with Octalysis
- Redesigning Yukaichou.com
- The Octalysis Strategy Dashboard
- Level I Octalysis Ideation Process
- Core Drive 1: Epic Meaning &
- Calling
- Repeating the Octalysis Process
- Summary of Level 1 Octalysis in Action
- Chapter 18: The Journey Goes On
- Wall of Gratitude
- Those who directly contributed to the book
- Those who impacted who I am today.
