Storytelling in design defining, designing, and selling multidevice products
With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beijing :
O'Reilly
2019.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630675306719 |
Tabla de Contenidos:
- Why storytelling matters
- The anatomy of a great story
- Storytelling for product design
- The emotional aspects of product design
- Defining and structuring experiences with dramaturgy
- Using character development in product design
- Defining the setting and context of your product
- Storyboarding for product design
- Visualizing the shape of your product experience
- Applying main plots and subplots to user journeys and flows
- Theme and story development in product design
- Choose-your-own-adventure stories and modular design
- Applying scene structure to wireframes, designs, and prototypes
- Presenting and sharing your story.
