Stop listening to the customer : try hearing your brand instead

Stop listening to the customer try hearing your brand instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are d...

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Detalles Bibliográficos
Otros Autores: Ferrier, Adam, author (author), Fleming, Jennifer (Jennifer A.), contributor (contributor)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Milton, Queensland : Wiley [2020]
Edición:1st edition
Materias:
Branding (Marketing)
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630668106719
Tabla de Contenidos:
  • Stop the consumer obsession
  • Consumers lie
  • Listening to the consumer eliminates value
  • Listening to the consumer makes your business homogeneous
  • They who hear their brand
  • Create category
  • Define the brand
  • Gonzo marketing 1: Fire the CEO
  • Gonzo marketing 2: Put the customer second
  • Embracing the negative
  • Creating weakness
  • Ask what your consumer can do for you
  • The closing argument.

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