Product management in practice : a real-world guide to the key connective role of the 21st century

Product management in practice a real-world guide to the key connective role of the 21st century

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people lov...

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Detalles Bibliográficos
Otros Autores: LeMay, Matt, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Beijing, [China] : O'Reilly 2018.
Edición:First edition
Materias:
Product management.
Marketing > Management > 21st century.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630660306719
Tabla de Contenidos:
  • The practice of product management
  • The CORE connective skills of product management
  • Showing up curious
  • The worst thing about "best practices"
  • The art of egregious overcommunication
  • Working with senior stakeholders (or, Throwing the poker game)
  • Talking to users (or, "What's a poker game?")
  • "Data, take the wheel!"
  • Realistic roadmaps and painless prioritization
  • The wonderful, horrible truth about agile
  • In good times and bad
  • Conclusion: Whatever it takes.

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