The forgotten foundations of fundraising : practical advice and contrarian wisdom for nonprofit leaders

The forgotten foundations of fundraising practical advice and contrarian wisdom for nonprofit leaders

An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising. In The Forgotten Foundations of Fundraising , Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting...

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Detalles Bibliográficos
Otros Autores: Beer, Jeremy, 1972- author (author), Cain, Jeffrey J., 1965- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley [2019]
Edición:First edition
Materias:
Fund raising.
Nonprofit organizations > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630641906719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright
  • Contents
  • Chapter 1 Civil Society, Yes
  • Sheepskins on the Wall, No-or, the Cons of Being Pro
  • Endnotes
  • Chapter 2 DIRT: Who Gives and Why?
  • Endnotes
  • Chapter 3 The Wending Planner-or, It's the Organization, Man
  • What Doesn't Work
  • Endnotes
  • Chapter 4 Direct-Mail Prospecting-or, Where the Donors Are
  • Schedule
  • Your Lists
  • The Letter
  • Testing
  • What Not to Do
  • The Magic Button
  • Endnotes
  • Chapter 5 Cultivating Your Donor Garden: From Thank-Yous to House Files
  • Donor Acknowledgment
  • Thank Your Donors-and Thank Them as Soon as Possible
  • Phone Calls
  • Letters of Gratitude (and Tax Receipt Letters)
  • Emails
  • Premiums, Enclosures, Welcome Packages, and Surveys
  • Sample First‐Time Donor Thank-You Procedure
  • House-File Solicitations
  • Sample House‐File Donor Thank-You Procedure
  • Lapsed Donors
  • In the Twilight of the Year…
  • Endnotes
  • Chapter 6 Getting to Know You: Meetings, Donor Clubs, and Planned Giving
  • Take the Meeting-Please
  • Donor Clubs
  • Event? Oy Vey!
  • Planned Giving
  • Endnote
  • Chapter 7 Assessing the Donor Party-and, Foundations Are People, Too!
  • Whom Should You Research?
  • How Should You Research?
  • We Pause for This Brief Statistical Message
  • Foundation Solicitations
  • Endnote
  • Conclusion
  • Acknowledgments
  • About the Authors
  • Index
  • EULA.

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