Account-based marketing : how to target and engage the companies that will grow your revenue

Account-based marketing how to target and engage the companies that will grow your revenue

Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques...

Descripción completa

Detalles Bibliográficos
Otros Autores: Golec, Chris, author (author), Isaacson, Peter R. (Peter Rylands), 1970- author, Fewless, Jessica, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley [2019]
Edición:1st edition
Materias:
Industrial marketing > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630632806719
Tabla de Contenidos:
  • The sweet spot
  • Building blocks
  • Getting buy-in
  • Your target account list
  • Attracting your target accounts
  • Boosting engagement
  • Converting & closing
  • Measuring what matters
  • Scaling your ABM efforts
  • Enhancing ABM with technology
  • Guiding ABM ever higher.

Ejemplares similares