Contemporary strategy analysis
Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous groundi...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley
2019
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| Edición: | Tenth edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630617506719 |
Tabla de Contenidos:
- The concept of strategy
- Goals, values, and performance
- Industry analysis : the fundamentals
- Further topics in industry and competitive analysis
- Analyzing resources and capabilities
- Organization structure and management systems : the fundamentals of strategy implementation
- The sources and dimensions of competitive advantage
- Industry evolution and strategic change
- Technology-based industries and the management of innovation
- Competitive advantage in mature industries
- Vertical integration and the scope of the firm
- Global strategy and the multinational corporation
- Diversification strategy
- Implementing corporate strategy : managing the multibusiness firm
- External growth strategies : mergers, acquisitions, and alliances
- Current trends in strategic management.
