Lean AI how innovative startups use artificial intelligence to grow
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come o...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beijing :
O'Reilly
[2020]
|
| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630597506719 |
Tabla de Contenidos:
- Part 1: AI + growth marketing = smart marketing. Introduction to growth marketing
- Why Lean AI?
- Part 2: Customer acquisition 3.0. What is customer acquisition 3.0?
- Manual versus automation
- Framework of an "intelligent machine"
- Build versus buy
- Part 3: What metrics matter to you? Key metrics for startup growth
- Creative performance
- Cross-channel attribution
- Part 4: Selecting the right approach to user acquisition. Different user acquisition strategies
- The growth stack
- Part 5: Managing increased complexity and risk. How to mange complexity
- How to reduce risk
- Human versus machine
- Part 6: The next frontier. Planning for success
- Ongoing challenges
- How to win together with AI.
