Rehumanize your business how personal videos accelerate sales and improve customer experience
Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text m...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
[2019]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630543406719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Acknowledgments
- About the Authors
- Ethan Beute
- Stephen Pacinelli
- Introduction
- Part 1 Why It's Time to Rehumanize Your Business
- Chapter 1 The New Way to Communicate, Connect, and Convert
- A Simple Video Makes a Big Difference
- Video for Relationships, Not Just for Marketing
- It's Like We've Already Met
- Video Makes You More Familiar and Approachable
- The Numbers: Video Email versus Traditional Email
- The Stats, Claims, and Hype to Ignore
- The One Question to Ask Yourself
- Chapter 2 Email: The Indispensable, Broken Tool
- "You've Got Mail"
- Alternatives to Email
- The Indispensable Tool
- The Problem of (Over)crafting Your Emails
- So, Emojis?
- Repairing Email
- Chapter 3 Video: The Personal, Rehumanizing Tool
- Relationships Are the Whole Point
- Millennia of Human Brain Training
- Our Faces Speak the Same Language
- The Eyes Have It
- Talking With Your Hands
- The Warmth of Your Smile
- Outsmarting Our Mental Shortcuts
- Chapter 4 Six Signs This New Approach Is for You and Your Business
- Sign 1: You Teach, Train, Sell, or Serve
- Sign 2: You Drive Opportunities Toward Face-to-Face Meetings
- Sign 3: You Want to Improve Customer Experience
- Sign 4: You Risk Disintermediation by Web Apps, Tools, and Automations
- Sign 5: You Benefit From Word of Mouth
- Sign 6: You Win More Opportunities Face to Face
- Six Signs That You Need Personal Video
- Part 2 When to Rehumanize with Video
- Chapter 5 Nine Stories of Sales Acceleration and Better Customer Experience
- Author Dan Pink and Professor Dan Smith
- The Most Important Sound in Any Language
- Leadership, Video, and the Handwritten Note
- Appreciation You Can Feel
- More Sales Replies and Fewer Support Replies
- Even More Success in Customer Success.
- The First Salesperson to Send 10,000 Videos
- A Sales Team That's Sent 10,000 Videos
- Personal Touch, Faster Conversion, and More Referrals
- It's Not About the Video
- Chapter 6 Ten Times to Use Video Instead of Plain, Typed-Out Text
- Top 10 Times Video Says It Better
- When Not to Send Video
- Part 3 How to Record and Send Videos
- Chapter 7 Sending Video in Emails, Text Messages, and Social Messages
- Three Ways to Send Video in Email
- Screen Recording
- Sending Videos by Text Messages
- Sending Videos in Social Messages
- Delivery, Filters, and Firewalls
- The Video Viewing Experience
- Face to Face in Any Channel
- Chapter 8 Why You're Not Sending Video and How to Get Comfortable on Camera
- Why We Stop "Doing Video" Before We Even Start
- You Look (and Sound) Great
- You Know What to Say
- Your Process Results From Execution
- Seven Tips for Better Videos
- You're Not Alone
- Chapter 9 The Salesperson's Guide to Video Cameras
- Video Camera Tips
- Video Setup Tips
- The Right Tool for the Right Job
- Part 4 Improving Video Results
- Chapter 10 How to Get More Opens, Plays, and Replies
- Top Reasons for Video Email Underperformance
- How to Get More Email Opens
- How to Get More Video Plays
- How to Keep People Engaged in Your Videos
- How to Increase Your Reply Rate
- Tips for Prospecting with Video
- Chapter 11 So, You Sent a Video . . . Now What?
- How Tracking Helps You Follow Up More Effectively
- What to Do If Your Video Email Didn't Get Opened
- What to Do If Your Video Didn't Get Played
- What to Do If You Didn't Get a Reply
- Multiple Views, Latent Demand, and Long-Term Follow-Up
- Now What? That's What!
- Chapter 12 Where Rehumanization Is Now and Where It's Headed
- More Effective and More Satisfying Work
- The Soft Edge
- The State of the Movement.
- Measuring More Than Opens, Plays, and Replies
- Your Next Steps
- Rehumanize Your Communication and Your Business
- Notes
- Index
- EULA.
