Social media, organizational identity and public relations : the challenge of authenticity

Social media, organizational identity and public relations the challenge of authenticity

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...

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Detalles Bibliográficos
Otros Autores: Thurlow, Amy, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London ; New York : Routledge, Taylor & Francis Group 2019.
Edición:1st edition
Colección:Routledge new directions in public relations and communication research
Materias:
Public relations.
Social media.
Organizational behavior.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630501806719
Tabla de Contenidos:
  • Introduction
  • Communicatively constituted organizations, plausible?
  • Critical sensemaking (CSM) in a virtual environment
  • Methodology
  • Plausibility, authenticity and collective enactment
  • Crowdfunding : collective organizing and virtual identities
  • Plausibility and legitimation
  • Volkswagen : truth, accuracy and plausibility
  • Engagement and enactment
  • marchagainstmonsanto : social movements, extracting cues, and the ongoing nature of sensemaking
  • Conclusion
  • Bibliography
  • Index.

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