Social media, organizational identity and public relations the challenge of authenticity
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...
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| Format: | eBook |
| Language: | Inglés |
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London ; New York :
Routledge, Taylor & Francis Group
2019.
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| Edition: | 1st edition |
| Series: | Routledge new directions in public relations and communication research
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| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630501806719 |
