Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R

Optimize your marketing strategies through analytics and machine learning Key Features Understand how data science drives successful marketing campaigns Use machine learning for better customer engagement, retention, and product recommendations Extract insights from your data to optimize marketing s...

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Detalles Bibliográficos
Otros Autores: Hwang, Yoon Hyup, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Birmingham ; Mumbai : Packt Publishing 2019.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630493406719
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  • Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R