Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R

Optimize your marketing strategies through analytics and machine learning Key Features Understand how data science drives successful marketing campaigns Use machine learning for better customer engagement, retention, and product recommendations Extract insights from your data to optimize marketing s...

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Bibliographic Details
Other Authors: Hwang, Yoon Hyup, author (author)
Format: eBook
Language:Inglés
Published: Birmingham ; Mumbai : Packt Publishing 2019.
Edition:1st edition
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630493406719

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