Business hack the wealth dragon way to build a successful business in the digital age

Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using soc...

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Detalles Bibliográficos
Otros Autores: Lee, John, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley 2019.
Edición:First edition
Colección:THEi Wiley ebooks.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630492206719
Tabla de Contenidos:
  • Machine generated contents note: Contents Preface Acknowledgments About the Author Introduction My Business Journey Part I The Old Rules Chapter 1 Your Business and Products Chapter 2 Sales and Marketing Chapter 3 Building Your Sales Machine Chapter 4 The Psychology of Selling Part II The New Rules Chapter 5 The Digital Revolution Chapter 6 Your Online Presence Chapter 7 The Power of Social Media Chapter 8 A Guide to Building Successful Social Media Campaigns Chapter 9 Branding in the Digital Age Chapter 10 Cautionary Tales (Adapt or Die!) Part III The Future Rules Chapter 11 Predicting Future Trends Chapter 12 Don't Become a Human Bot! Part IV Their Rules (Case Studies) Chapter 13 Case Studies Final Word Your Business Story.