Public relations theory application and understanding
The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, a...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
Wiley Blackwell
2019.
Hoboken, NJ : 2019. |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630485106719 |
Tabla de Contenidos:
- Machine generated contents note: Chapter 1: What is Theory Chapter 2: Strategy Chapter 3: Crisis, Risk Communication and Issues Management Chapter 4: Diversity Chapter 5: Ethics Chapter 6: Dialogue and Organization-Public Relationships Chapter 7: Social Media & Emerging Media: Theoretical Foundations Chapter 8: Nonprofits Chapter 9: Globalization Chapter 10: Community Chapter 11: Activism Chapter 12: Media Relations and Challenge in Digital Media Era Chapter 13: Corporate Social Responsibility Chapter 14: Health Public Relations Chapter 15: Investor Relations Chapter 16: Political Communication and Government Relations.
