Disruptive marketing what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? What if most people ignore company messages? What if consumer engagement never goes further than the “like” button? A sobering real...

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Bibliographic Details
Other Authors: Colon, Geoffrey, author (author), Craven, Gemma, writer of foreword (writer of foreword)
Format: eBook
Language:Inglés
Published: New York : AMACOM, American Management Association [2016]
Edition:1st edition
Series:Gale eBooks
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630456206719

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