Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films and filmmakers

Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers prac...

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Detalles Bibliográficos
Otros Autores: Barnwell, Robert G., author (author), Cagnan, Sandy O., illustrator (illustrator)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Boca Raton, FL : Routledge, an imprint of Taylor and Francis 2018.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630424406719
Tabla de Contenidos:
  • Guerrilla branding, marketing & promotion
  • Creating an irresistible brand identity
  • Building an engaged community of friends & fans
  • Marketability vs playability (or "How to produce niche-dominating blockbusters")
  • Pitching & networking
  • Key art & posters
  • Teasers & trailers
  • Behind-the-scenes photos, production stills, videos, interviews & special features
  • IMDb: marketing & promotion
  • Social media & video marketing platforms
  • Dedicated film & filmmaker websites
  • Electronic press kits (EPKs) & press books
  • Media relations & public releases
  • Event marketing: premiers, festivals, film markets & other events
  • High-impact low-cost advertising & promotion
  • Distribution.