Guerrilla film marketing the ultimate guide to the branding, marketing and promotion of independent films and filmmakers
Create an irresistible brand image and build an audience of loyal and engaged fans…Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers prac...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Boca Raton, FL :
Routledge, an imprint of Taylor and Francis
2018.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630424406719 |
Table of Contents:
- Guerrilla branding, marketing & promotion
- Creating an irresistible brand identity
- Building an engaged community of friends & fans
- Marketability vs playability (or "How to produce niche-dominating blockbusters")
- Pitching & networking
- Key art & posters
- Teasers & trailers
- Behind-the-scenes photos, production stills, videos, interviews & special features
- IMDb: marketing & promotion
- Social media & video marketing platforms
- Dedicated film & filmmaker websites
- Electronic press kits (EPKs) & press books
- Media relations & public releases
- Event marketing: premiers, festivals, film markets & other events
- High-impact low-cost advertising & promotion
- Distribution.
