New channels of music distribution a complete guide to music distribution, music business, promotions, and selling music
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and compone...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York ; London, [England] :
Routledge
2018.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630419306719 |
Tabla de Contenidos:
- Cover
- Title
- Copyright
- CONTENTS
- About the Author
- Overview
- 1 Music Industry Study and Facts
- Music Lifestyle
- Today's Celebrity Culture
- Mobile Music
- Downloading and Streaming
- Musical Merchandising
- Advertising Is OK
- Evaluating Your Fans, Artists and Overall Brand
- Current Trend Predictions in Today's Music Market
- TV Trends
- Longer Hours
- Airtime Availability
- Coverage
- New Trends/Platforms of Music Video Promotion
- YouTube (the Ultimate Video Promotion Platform)
- YouTube Statistics
- Promotional Strategies of Music Videos
- 2 Music Copyright, Publishing and Licensing
- Copyright
- Music Publishing
- What Music Publishers Do
- Performing Rights Organizations
- The Business of Music Licensing
- Music Licensing Company Listing
- 3 Manufacturing Processes, Systems, Product Platforms and Music Production
- Manufacturing Processes
- Press on Demand
- Digital Download Cards
- Product Platforms
- Music Video: Pre-and Post-Production
- Understanding the Entire Production Process
- MVPA
- 4 Types of Distributors and Indie Distribution Associations
- Distribution Platforms
- (Major) Independent Distributors
- Independent Distributors
- One-Stop Distributors
- Rack Jobbers
- Exporters
- Digital Distribution
- Independent Distribution Associations
- 5 Distribution Processes
- Music Distribution Process
- Returns
- Pricing
- Distribution Payment Terms
- Protect Yourself
- Invoicing
- Request for Return
- Getting Started
- Distributors and Promotion
- Doing Business With a Distributor
- Collection
- 6 Distribution Resources
- Catalogs and Databases
- Commercial Radio/College/Internet Tracking Services
- How to Get a UPC Number for Your Product
- ISRC
- 7 Alternative Selling and Total Exposure
- Cutouts, Repackaging
- Mail Order
- Placing Ads
- Branding the Music.
- Adding Corporate Sponsorship Support
- 8 Internet Marketing
- Managing Your Online Social Reputation
- Online Music Distribution Services
- Email Campaigns
- Blogging
- (New) Online Marketing Tools
- Newsgroups
- Creating Your Own Music Website
- Search Engines and Optimization
- 9 Radio
- Break It Down
- The Importance of Radio Airplay
- Industry Trades
- Billboard
- FMQB
- Hits Daily Double
- College Music Journal
- Radio Promo (The New Trend)
- Radio Touring Support
- Promotional Delivery Trends
- Best Time of the Year to Push Radio
- College Radio Promo Campaigns
- Internet Radio
- Satellite Radio
- 10 Promotional Campaigns and Planning
- Touring and Booking Agents
- Show Sales
- Fan Clubs
- Mailing Campaign Follow-Ups
- Club Promotion
- Campaign Management
- Advertising
- 11 Company Structure
- Understanding the Right Company Structure
- Corporate Advantages
- Advantages and Disadvantages of Sole Proprietorships
- Advantages of a Limited Liability Company (LLC)
- Advantages and Disadvantages of General Partnerships
- Advantages and Disadvantages of S Corporations
- Advantages and Disadvantages of C Corporations
- Advantages and Disadvantages of Nonprofit Corporations
- Obtaining Your Corporation EIN Number
- Dun &
- Bradstreet
- Build Your Company "Paydex"
- 12 Record Label Organization
- Chief Executive Officer
- President
- Legal Department
- Marketing Department
- Marketing Objectives
- Sales and Distribution
- Retail Co-op Advertising
- Alternate Distribution Outlets
- Artist and Repertoire (A&
- R)
- Promotion
- Online Marketing
- Online Promotion
- Social Networking
- Creative Production
- Manufacturing
- Media Relations
- Publicity Department
- Corporate Sponsorship Department
- Business Affairs Administration
- Artist Development
- Merchandising Department.
- Creative Services
- 13 International Markets
- International Music Records Popular in Japanese Marketplace
- Global Consumers Are Buying More Online
- Connected Commerce: Bridging Digital With the In-Store Experience
- Who Is Shopping Online?
- Understanding International Environments
- Conclusion
- Appendix 1: Radio Campaign Codes and Spreadsheet Sample
- Appendix 2: Master Use License Agreement
- Appendix 3: Consent to Mechanical License
- Appendix 4: Distribution Agreement
- Appendix 5: Production, Manufacture and Distribution Agreement
- Appendix 6: Artist Management Agreement
- Appendix 7: US Radio Market Share
- Appendix 8: Top 100 World Cities by Population
- Glossary of Music and Industry-Related Terms
- Index.
