Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...
Otros Autores: | , , |
---|---|
Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
For Dummies
2013.
|
Edición: | 1st edition |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630416606719 |