Neuromarketing For Dummies

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...

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Detalles Bibliográficos
Otros Autores: Genco, Stephen, author (author), Pohlmann, Andrew, author, Steidl, Peter, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: For Dummies 2013.
Edición:1st edition
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630416606719

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