UX Optimization : Combining Behavioral UX and Usability Testing Data to Optimize Websites

UX Optimization Combining Behavioral UX and Usability Testing Data to Optimize Websites

Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled w...

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Detalles Bibliográficos
Autor principal: Tomlin, W. Craig. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, CA : Apress 2018.
Edición:1st ed. 2018.
Materias:
Big data.
Big Data.
Big Data/Analytics.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630377106719
Tabla de Contenidos:
  • Chapter 1: UX Optimization Overview
  • Chapter 2: What’s a Persona?
  • Chapter 3: Types of Personas
  • Chapter 4: Why Personas Matter
  • Chapter 5: How to Create a Persona
  • Chapter 6: Behavioral UX Data
  • Chapter 7: UX and Usability Testing Data
  • Chapter 8: Putting It All Together: Behavioral UX Data Analysis and Recommendations
  • Chapter 9: Putting It All Together: Usability Testing Data Analysis and Recommendations
  • Chapter 10: Conclusion: The Big Picture.-.

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