Beyond the sales process 12 proven strategies for a customer-driven world
Featuring instructional case studies from companies including Hilton Worldwide, Merck, and Siemens, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM, American Management Association
[2016]
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| Edition: | 1st edition |
| Series: | Gale eBooks
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630360206719 |
| Summary: | Featuring instructional case studies from companies including Hilton Worldwide, Merck, and Siemens, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals 12 essential strategies, including: Research your customer Build a vision with them for their own success Understand your customers' drivers, objectives, and challenges Effectively position and differentiate Create and realize value together Leverage your results to forge lasting-and mutually |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xxi, 264 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780814437162 |
