Customer success how innovative companies are reducing churn and growing recurring revenue
"Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sale...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2016.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630359306719 |
Tabla de Contenidos:
- Machine generated contents note: Part I Customer Success - The History, Organization, and Imperative Chapter 1: The Recurring Revenue Tsunami: Why Customer Success is Suddenly Crucial Chapter 2: The Customer Success Strategy: The New Organization vs. The Traditional Business Model Chapter 3: Customer Success for Traditional Non-Recurring Revenue Businesses Part II The Ten Laws of Customer Success Chapter Four: The Practice of Customer Success Chapter 5: Law #1 - Sell to the Right Customer Chapter 6: Law #2 - The Natural Tendency for Customers and Vendors is to Drift Apart Chapter 7: Law #3 - Customers Expect You To Make Them Wildly Successful Chapter 8: Law #4 - Relentlessly Monitor and Manage Customer Health Chapter 9: Law #5 - You Can No Longer Build Loyalty Through Personal Relationships Chapter 10: Law #6 - Product Is Your Only Scalable Differentiator Chapter 11: Law #7 - Obsessively Improve Time-to-Value Chapter 12: Law #8 - Deeply Understand Your Customer Metrics Chapter 13: Law #9 - Drive Customer Success through Hard Metrics Chapter 14: Law #10 - It's a Top-Down Companywide Commitment Part Three CCO, Technology, and Future Chapter 15: The Rise of the Chief Customer Officer Chapter 16: Customer Success Technology Chapter 17: Where Do We Go From Here? .
