Product management for dummies

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you...

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Detalles Bibliográficos
Otros Autores: Schure, Pamela, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J.: John Wiley & Sons c2017.
Hoboken, NJ : [2017]
Edición:1st edition
Colección:--For dummies.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630330606719
Tabla de Contenidos:
  • Getting started with product management
  • Discovering, evaluating, and planning for great products and services
  • Building and maximizing product success: from development to retirement
  • Becoming a phenomenal product manager.