Introduction to the music industry : an entrepreneurial approach

Introduction to the music industry an entrepreneurial approach

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case stu...

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Bibliographic Details
Other Authors: Fitterman Radbill, Catherine, author (author)
Format: eBook
Language:Inglés
Published: New York, NY ; Abingdon, Oxon : Routledge 2017.
Edition:Second edition
Subjects:
Music trade.
Music entrepreneurship.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630324806719
Table of Contents:
  • Welcome to the creative economy
  • Why music professionals need to think like entrepreneurs
  • Developing the 21st century global music professional
  • Opportunities ahead : branding and marketing
  • Opportunities ahead : global rights management
  • Revenue streams : global performing and licensing
  • Revenue streams : music publishing
  • Revenue streams : broadcasting and digital media
  • Revenue streams : recorded music
  • Hands on : start something that matters.

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