Digital marketing for dummies
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize custome...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
John Wiley & Sons
c2017.
Hoboken, New Jersey : 2017. |
| Edición: | 1st edition |
| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630317606719 |
Tabla de Contenidos:
- Introduction
- Getting started with digital marketing. Understanding the customer journey
- Choosing the right marketing campaign
- Crafting winning offers
- Using content to generate fans, followers, and customers. Pursuing content marketing perfection
- Blogging for business
- Taking stock of 57 blog post ideas
- Generating website traffic. Building high-converting landing pages
- Capturing traffic with search marketing
- Leveraging the social web
- Tapping into paid traffic
- Following up with email marketing
- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business
- Optimizing your campaigns for maximum ROI
- The part of tens. The ten most common digital marketing mistakes
- Ten trending digital marketing skills to add to your resume
- Ten essential tools for digital marketing success.
