Radio programming tactics and strategy
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exac...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
London :
Routledge
2016.
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| Edition: | 1st edition |
| Series: | Broadcasting & cable series.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630313406719 |
Table of Contents:
- The basic principles of radio programming
- Structuring your station and creating identity
- Positioning your station against the competition
- Leading an airstaff
- Music as a programming weapon
- News as a programming weapon
- Promoting your station
- Grading your programming performance : what you need to know about ratings
- Working with your general manager
- Working with sales
- Working with engineering
- The FCC and you
- Attaining your career goals.
