Radio programming : tactics and strategy

Radio programming tactics and strategy

A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exac...

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Detalles Bibliográficos
Otros Autores: Norberg, Eric G., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Routledge 2016.
Edición:1st edition
Colección:Broadcasting & cable series.
Materias:
Radio programs > Planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630313406719
Tabla de Contenidos:
  • The basic principles of radio programming
  • Structuring your station and creating identity
  • Positioning your station against the competition
  • Leading an airstaff
  • Music as a programming weapon
  • News as a programming weapon
  • Promoting your station
  • Grading your programming performance : what you need to know about ratings
  • Working with your general manager
  • Working with sales
  • Working with engineering
  • The FCC and you
  • Attaining your career goals.

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