Usability testing for survey research

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along wit...

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Detalles Bibliográficos
Otros Autores: Geisen, Emily, author (author), Bergstrom, Jennifer Romano, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Cambridge, Massachusetts : Morgan Kaufmann Publisher, an imprint of Elsevier [2017]
Edición:1st edition
Colección:Gale eBooks
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630310206719
Tabla de Contenidos:
  • ch. 1. Usability and usability testing
  • ch. 2. Respondent-survey interaction
  • ch. 3. Adding usability testing to the survey process
  • ch. 4. Planning for usability testing
  • ch. 5. Developing the usability testing protocol
  • ch. 6. Think aloud and verbal-proving techniques
  • ch. 7. Conducting usability sessions
  • ch. 8. Analyzing and reporting results.