Breakout strategies for emerging markets business and marketing tactics for achieving growth

How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the glob...

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Detalles Bibliográficos
Otros Autores: Sheth, Jagdish N., author (author), Sinha, Mona, author, Shah, Reshma, 1964- author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education [2016]
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630306506719

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