The ways to new 15 paths to disruptive innovation
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630287106719 |
Tabla de Contenidos:
- The Ways to New: 15 Paths to Disruptive Innovation
- Contents
- Foreword
- Introduction: Why Marketing Should Drive Innovation
- Part One: Disruption and Innovation
- Chapter 1: Disruption and the Innovation Deficit
- The Innovation Deficit
- Disruption Methodology
- Chapter 2: Disrupt the Way You Innovate
- Innovate against, Innovate for, Innovate with
- Innovate in All Shapes and Forms
- Chapter 3: Disruption in Practice
- Disruption Days
- Disruption What Ifs
- Part Two: Disruptive Paths to Innovation
- Chapter 4: Open Disruption
- Xiaomi: Design as You Build
- Lego: Co-created by Fans
- Procter &
- Gamble: A Cultural Shift
- Chapter 5: Structural Disruption
- Nissan: A Commitment to Transversality
- DARPA: The Limited Time Frame Imperative
- Company Labs
- Salesforce: Innovation Catalyst
- Makers, Fab Labs, Lean Management
- Chapter 6: Asset-Based Disruption
- Amazon: The Power of Infrastructure
- Disney, DuPont, Apple: Historical Assets
- La Poste: Reinventing Oneself
- Chapter 7: Reverse Disruption
- Jugaad: More for Less
- Lafarge: Local Labs Empowered
- L'Oréal: New Centers of Gravity
- Chapter 8: Sustainability-Driven Disruption
- Toms: The One for One Concept
- Philips: Much More than Better Light
- McDonald's: Local Citizen
- Super U: Local Sourcing
- Chapter 9: Revival-Based Disruption
- Apple: No-Future Front Glass
- Roosegaarde: Smart Highways
- NeoLucida: Revisiting the Nineteenth Century
- Chapter 10: Data-Driven Disruption
- The Weather Company: The World's Most Data-Rich System
- Amazon: Related-Purchases System
- KBC: The Gap in the Market
- Chapter 11: Usage-Based Disruption
- Haier: From Anomaly to Innovation
- M-Pesa: A Bank in Your Phone
- Wibbitz: Texts into Videos
- Burberry: Walking into a Website
- Chapter 12: Price-Led Disruption
- Logan: Art of Unbundling.
- Spotify: The Freemium Model
- ZipDial: Making Money Out of Free Products and Services
- Chapter 13: Added-Service Disruption
- Darty: 3.0 Customer Service
- Medissimo: Smart Pillboxes
- Allianz: The Penalty of Leadership
- Chapter 14: Partnership-Led Disruption
- Sixt and BMW
- Unexpected Alliances
- Quirky and General Electric
- Chapter 15: Brand-Led Disruption
- Tesco: Every Little Helps
- Marriott: Travel Brilliantly
- Zappos: Happiness Management
- Michelin: No Compromise
- Chapter 16: Insight-Driven Disruption
- L'Oréal: Beauty Rituals
- Big Bazaar: Chaos on Purpose
- Netflix: Knowing Customers Better than They Know Themselves
- SNCF: The Opinion Paradox
- Chapter 17: Business Model Disruption
- Apple: Leveraging Third-Party Assets
- Tesla: Stored Sunlight
- Alibaba: The Ultimate Ecosystem
- Airbnb: A World Without Strangers
- Chapter 18: Anticipation-Driven Disruption
- Mirai Nihon: The Future of Japan
- Inventing Tomorrow
- Part Three: Disruptive Brand Building
- Chapter 19: Disruption Strategy
- Imagining a Vision
- Hunting for Convention
- Creating Disruption
- Chapter 20: Disruption Live
- The Open Brief
- NURVE
- SNCF LIVE
- Conclusion
- Disruption What Ifs
- Exhibits
- Exhibit 1: The Disruption Symbols
- Exhibit 2: What Makes A Good What If?
- EXhibit 3: The Fifteen Paths to Innovation
- EXHIBIT 4: TBWA Partners for the Mirai Nihon Project
- Exhibit 5: The Mirai Nihon Off-Grid House
- Exhibit 6: The Story of the Disruption Word
- Disruption Before 1992
- Disruption After 1996
- Acknowledgments
- References
- Bibliography
- Index
- End User License Agreement.
