Disciplined entrepreneurship workbook
The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship . Unlocking key lessons and breaking down the steps, this book helps you delve deeper...
| Otros Autores: | , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2017.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630284706719 |
Tabla de Contenidos:
- Step 0 How Do I Get Started? Should I?
- Step 1 Market Segmentation
- Step 2 Select a Beachhead Market
- Step 3 Build an End User Profile for the Beachhead Market
- Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market
- Step 5 Profile the Persona for the Beachhead Market
- Step 6 Full Life Cycle Use Case
- Step 7 High-Level Product Specification
- Step 8 Quantify the Value Proposition
- Step 9 Identify Your Next 10 Customers
- Step 10 Define Your Core
- Step 11 Chart Your Competitive Position
- Step 12 Determine the Customer's Decision-Making Unit (DMU)
- Step 13 Map the Process to Acquire a Paying Customer
- Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets
- Step 15 Design a Business Model
- Step 16 Set Your Pricing Framework
- Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer
- Step 18 Map the Sales Process to Acquire a Customer
- Step 19 Estimate the Cost of Customer Acquisition (COCA)
- Step 20 Identify Key Assumptions
- Step 21 Test Key Assumptions
- Define the Minimum Viable Business Product (MVBP)
- Step 23 Show That "The Dogs Will Eat the Dog Food"
- Step 24 Develop a Product Plan.
