Influencer marketing for dummies

Influencer marketing for dummies

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over poten...

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Bibliographic Details
Other Authors: Lincoln, Cat, author (author), Pomponi, Stefania, author, Ng, Jenny, author, Gassmann Rodriguez, Edita, author, Zhou, Judy, author
Format: eBook
Language:Inglés
Published: Hoboken, NJ: Wiley c2016.
Hoboken, NJ : [2016]
Edition:1st edition
Series:--For dummies.
Subjects:
Marketing.
Influence (Psychology)
Social media.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630284406719
Table of Contents:
  • part I. Getting started with influencer marketing
  • part II. Identifying influencers
  • part III. The main platforms for influencer marketing
  • part IV. Measuring your success
  • part V. Creating stellar influencer marketing campaigns
  • part VI. The part of tens.

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