Marketing performance 10 simple rules to navigate today's complex marketing analytics space

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a differenc...

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Detalles Bibliográficos
Otros Autores: Perrey, Jesko, author (author), Bauer, Thomas, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex, England : Wiley 2016.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630283006719

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